Ulta Just Dropped So Many New L’Oreal Paris Products — Here’s What We’re Buying

In case you’re looking for yet another reason to celebrate the fact that you made it through the week (besides happy hour or a well-deserved nap), Ulta Beauty wants you to #TreatYoself to some new L'Oréal Paris makeup launches. Stalking the beauty store’s “new arrivals” is a daily ritual of ours (along with Reddit’s Makeup Addiction), and we’re often met with the same products as the day prior. But today, we were met with so many new L'Oréal Paris products that we’ve never seen before, like a concealer with a soft-touch cushion applicator, blush and highlighter sticks for the ‘gal on the go and rose gold eyeliner.

Ahead, check out six new products to scoop up at Ulta this weekend:

Voluminous Lash Paradise Liquid Eyeliner, $9.99

Though you may not have known until now, your makeup collection needs rose gold liquid eyeliner. The formula has a metallic finish and is water resistant. If rose gold isn’t your style, there’s also a new waterproof black formula.

True Match Super Blendable Multi-Use Concealer, $12.99

Available in 14 shades, this concealer will conceal and correct your under-eye area and make bags and dark circles look nonexistent. The soft cushion applicator will make applying and blending the product a breeze.

Paradise Enchanted Fruit-Scented Blush, $12.99

Fruit scented blush is officially a thing thanks to L'Oréal Paris, and we’re unsure if we’ll ever be able to use anything else. The lightly-scented (we promise, it’s not overwhelming!) formula is available in three shades: a subtle terra cotta shade named Bashful, an apricot one named Just Curious and a dark coral shade named Charming.

Infallible Longwear Blush Shaping Stick, $12.99

You’re looking at the perfect addition to your summer beach bag. Apply the product directly to your cheeks for a pop of color that will last up to 24 hours. It’s available in a light pink shade named Sexy Flush and a coral shade named Cheeky Dimension.

Infallible Longwear Highlighter Shaping Stick, $12.99

Complete your summer look with the brand’s new highlighter stick, available in gold and rose gold. Whether you choose to wear it alone on the high points of your face or with blush, it’ll be sure to give you the ideal summer glow.

Paradise Enchanted Eyeshadow Palette, $14.99

No Ulta haul is complete without an eyeshadow palette. Adding to the scented-makeup theme is this new lightly fruit-scented palette made up of 12 matte and shimmer eyeshadow shades ranging from creamy ivory to rosy nudes and coral pinks.

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