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Blue Friday Is the New Black Friday, According to Giorgio Armani Beauty
November 25, 2020
While Black Friday is usually a day filled with endless shopping and the best deals imaginable, Giorgio Armani is redefining the holiday and calling it “Blue Friday.” Every year, the brand partners with UNICEF on the Acqua for Life initiative, whose mission is to deliver access to drinking water in water-scarce regions of the world.
Leveraging the success of its most iconic fragrance, Acqua di Giò, the brand has donated over six million dollars to UNICEF’s water, sanitation and hygiene programs. This year is a very special one because not only will the brand be doing it on Black Friday (ahem, we mean“Blue Friday”), but it is expanding the initiative online so that you can make a difference one beauty product at a time from the comfort of your home. From November 27 to December 1, the brand will be donating 30% of the sale price on any Giorgio Armani beauty purchase to the Acqua for Life initiative. Additionally, you’ll get 30% off all beauty products at GiorgioArmaniBeauty-usa.com. Talk about a win-win!
If you want to take part in the movement but aren’t sure where to start, keep reading for some of our favorite Giorgio Armani beauty products to stock up on this holiday.
Discounts on fragrance don’t come along very often, so take advantage while the deal lasts. My Way has a soft, floral scent that’s elegant and warm. It’s also made with recyclable materials, including a refillable bottle.
Lip Maestro Venezia Liquid Lipstick
The perfect nude lipstick is a must-have in every makeup kit, so find your match within these seven new shades. No matter which one you choose, the intensely pigmented formula glides onto lips and offers a velvet-matte finish that isn’t drying.
This fan-favorite foundation is a classic, and if you haven’t tried it, now is the perfect time. Inspired by charmeuse silk, it provides medium coverage with a radiant finish. It’s available in 30 shades for varying skin tones and undertones.
Luminous Silk Hydrating Primer
Pair your foundation with this hydrating primer. It’ll prep your skin, enhance that lit-from-within glow and moisturize your complexion with shea butter and glycerin.
Acqua Di Giò Profondo Eau de Parfum
Don’t worry, fellas, we didn’t forget about you. Get in on the action with this eau de parfum that’s inspired by the deep sea. Notes of green mandarin, bergamot, rosemary, lavender and cypress provide an invigorating and delicious scent.
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