Get Your Festival Makeup Ready — NYX Is Bringing Us Virtual Coachella
April 06, 2020
We have some good news for would-be festival-goers: get out the glitter liner, lip art and gemstones you thought you weren’t going to be able to wear this spring because there’s a new virtual music festival in town — and everyone is invited. Because of event cancellations due to the COVID-19 outbreak, NYX Professional Makeup (the official beauty sponsor of Coachella) is bringing some of the festival-worthy beauty looks, music and artists to a phone screen near you for a virtual two-part festival event called #EpicTogether, inspired by the brand’s new Epic Wear Liquid Liners.
The #EpicTogether event is kicking off with the Epic Ink-a-Thon x Soto.Gang collaboration (Manuela Soto Sosa is Billie Eilish’s tattoo artist for those who aren’t up on their ink), in which makeup artists, influencers and beauty lovers alike can submit a semi-permanent tattoo they created with the Epic Wear liners. To enter Epic Ink-a-Thon, use the hashtags #EpicWearSoto #epicwear and #sweepstakes for a chance to win a $300 NYX Professional Makeup gift card.
Next on the Epic-chella lineup is the #EpicTogether virtual event from April 10-12, 2020, which will feature livestream performances by Jessie Reyez (4/10 at 6pm PST), Kim Petras (4/11 at 6pm PST) and Princess Nokia (4/12 at 3pm PST) on the NYX Professional Makeup Instagram account. Throughout the entire weekend, NYX will also be hosting giveaways for chances to win one of three product bundles, including the Epic Artistry Bundle (Escape Artist Eyeshadow Palette, Epic Wear Liners, On the Rise Mascara, Epic Wear Stencil), the At Home Glow Bundle (California Beamin’ Liquid Illuminators and Glow Booster), and the Self-Care Essentials Bundle (Bare With Me Tinted Skin Veil and the Micro Brow Pencils).
This will give makeup lovers everywhere another shot to try out some new NYX products, free of charge, while at home during the quarantine.
So take out your planned festival ’fits, have your phone ready and grab some liners for semi-perm ink — it will be a month of music and makeup at home that you won’t forget.
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