The Biggest Hair Trends of 2023, According to the Pros

Bright Red

Everyone on TikTok was using the red hair filter in 2022. But in 2023, you’re going to see this color way more IRL. “I think the bright hair color trend is the most unexpected, as many of the hair trends start at a grassroots level,” says Michelle O’Connor, global artistic director of Matrix. “Social media platforms such as TikTok, Instagram and Pinterest lead the wave of what mainstream is asking for.” To keep your red hair looking shiny and feeling strong, use a color-safe shampoo and conditioner, and consider adding even more moisture to your hair with a hair mask or a leave-in conditioner once or twice a week.

Caramel Balayage

Inspired by another sweet treat, this pretty color is soft and warm. “It’s a freehand painted technique that gives hair soft movement and dimension to the hair’s outer surface, mimicking the effects of the sun,” explains George Papanikolas, celebrity colorist and Matrix brand ambassador. The balayage technique won’t show any harsh regrowth lines, which makes this 2023 hair trend perfect for those searching for a low-maintenance look.

Tiramisu Blonde

According to Lee, tiramisu blonde will be everywhere in 2023. “It’s a warm blonde with a rich rooted base,” she explains. To maintain this color, Lee recommends using the Garnier Color Revivers at home in between visits to the salon. Papanikolas also says the Matrix So Silver Collection is great for at-home blonde maintenance, as it enhances the hair color and keeps it looking fresh.

Rich Brunette

Rich Brunette is a color that will be incredibly sought-after in the new year, according to Nick Stenson, artistic director of Matrix. “These brunettes will have healthy shine and lean toward the warm side without being brassy,” he explains. The best part? Stenson says this color is exceptionally flattering on many skin tones because of the customization options.

Top Haircut Trends of 2023

Stumped on what to ask for during your next salon visit? A layered cut and soft fringe are two of-the-moment choices. See the top haircut trends of 2023, below.

Heavily-Layered Cuts

Lee says she’s expecting heavily-layered cuts with lots of movement around the face. She’s calling it the “fox cut,” or a softer version of the infamous “wolf cut” from 2022. “Layered cuts are great for people with thick hair and can be achieved by point-cutting layers all throughout the hair,” she explains. “The face-framing pieces can be tailored to each client’s desired look and face shape.” To achieve a perfectly undone look, wear this style with your natural texture. Prep your damp hair either with a leave-in conditioner or a curl cream and let your hair air dry. For those looking for a new curl cream, we recommend the L'Oréal Paris Elvive Dream Curl Cream, which contains hyaluronic acid to hydrate your hair and keep frizz at bay.

Soft Fringe

Lee also predicts we’ll be seeing a lot of mid-length cuts with soft fringe. “A fringe moment isn’t for everyone, but it can be a great way to change things up and create a soft chic look,” she says. “It can be achieved by cutting a thin layer of bangs: longer on the sides and shorter in the middle for soft texture.” The best part? If you don’t absolutely love your bangs after a little while, they’ll grow out seamlessly into side-fringe.

Top Hairstyle Trends of 2023

If you don’t want to cut or color your hair, try a new hairstyle instead. Here are three of the top hairstyle trends of 2023, as predicted by pros. 

Undone Wave

2023 is the year we say goodbye to the beach wave. In its place: the undone wave. “This adds the perfect texture to the hair without looking curled or overly styled,” explains Lee. “The style can be achieved by using a flat iron in an up-and-down wave motion, or by using a 1.25-inch curling iron and flipping the direction to create an S wave.” Finish with the Redken Dry Texture Finishing Spray for that perfectly messy look.

Big, Bouncy Blowout

2022 brought the resurgence of many ’90s-inspired beauty looks, but big, bouncy blowouts are here to stay. Expect to continue to see them in 2023, says Lee. “This is perfect for medium to long hair with lots of layers,” she says. To get the look, prep hair with a product like the Matrix Biolage All-In-One Coconut Infusion Multi-Benefit Spray, which will act as a heat protectant, get rid of frizz and add some serious shine. Then, get to blowdrying. “The style can be achieved using a large round brush to round the ends in and setting in a large roller,” Lee says. “You can also use a 2-inch curling iron to round the ends in even more.” As a finishing step, run some Garnier Fructis Sleek & Shine Anti-Frizz Serum through the ends for a supermodel-inspired style.

Playful Ponys

This style is going to be popular in 2023 because of its playfulness and photogenic quality, says Stenson — and there’s a ton of different ways to put your own spin on the look. To get a low, mid-height or high ponytail with a sleek finish, use a boar bristle brush and a styling gel or a hairspray (we love the L’Oréal Paris Elnett Satin Extra Strong Hold Hairspray) to smooth the hair and lock down flyaways. To camouflage your hair tie, Stension recommends separating a small section of hair from beneath your pony, and then wrapping it around the base of the ponytail. Secure the look in place with a bobby pin placed underneath the pony.