Playa Beauty’s Founder Tells Us About Being a New Mom and Running a Business During COVID-19

June 01, 2020
Samantha Holender
By: Samantha Holender | Makeup.com by L'Oréal
shelby wild playa interview
beauty products atop bronze tray on marble counter

In the morning, I take my hair out of the sponge rollers and spritz our New Day Mist to remove creases from sleep. If things are looking a little frizzy, I’ll re-apply the Monoi Milk Leave-In Conditioner by spraying it on a boar-bristle brush and combing through. I follow with our Dry Shampoo (re-launching in a couple weeks) on my roots for volume, and a touch of Ritual Oil on my ends for extra hydration and shine.

Fill in the blanks. 

My three desert island beauty products are:

Bioderma Cleansing Oil, True Botanicals Nourishing Cleanser and our New Day Mist.

The best part about being my own boss is:

As a business owner, I’m so grateful to be able to choose who I work with every day and grow our passionate Playa family.

A beauty trend I regret trying is:

Applying baby oil while laying out in the sun might get you tan faster, but the damage and risks are so not worth it.

My first memory of beauty is:

Similarly, it was another hard lesson learned. Don’t try bleaching your hair with lemon. Your strands will thank you.

To me, beauty means:

Loving yourself and enhancing your natural beauty.

 

 

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