Channel Your Inner Mermaid With These At-Home Red Hair Dye Kits

June 29, 2023

By: Jordan Julian | Makeup.com by L'Oréal

If you’ve been paying attention to recent hair color trends, it should come as no surprise to learn that red hair is absolutely having a moment this summer. Whether we have a certain famous fairytale mermaid to thank or people are just feeling especially bold with their hair color this year, fiery shades are all the rage. Every time we scroll through our Instagram feeds lately, we find ourselves seeing red — and since it’s such a great color for fall, we’re not expecting the trend to go anywhere anytime soon. If you’ve been thinking about changing up your look with a fun and fearless new hair color, consider this your sign to go red. Not sure where to start? Keep scrolling for our favorite at-home red hair dye kits.

Garnier Nutrisse Ultra Color in RC1 - Terracotta Chili

From the Garnier Nutrisse Double Tone Reds collection, Terracotta Chili is an intensely pigmented combination of medium red and reflective copper tones. It’s a great color option for people with a natural hair color falling between light brown and darkest brown. The reflective tone of this at-home color gives you shampoo-commercial-worthy shine and the formula is ultra nourishing.

Garnier Nutrisse Ultra Color in RP1 - Cherry Flamingo

The Garnier Nutrisse Ultra Color in RP1 - Cherry Flamingo is another vibrant, multi-tone red option. If you like an edgier, more playful look, you’ll love this reflective, almost pink color. Even those with dark brown natural hair can achieve high-impact, pink-red color with this dye. Bonus: The Nutrisse Ultra Color kits come with a grapeseed oil ampoule to condition your hair while you color it.

L’Oréal Paris Colorista Semi-Permanent Hair Color in 375 - Bright Red

Looking for a more temporary option? Try the L’Oréal Paris Colorista Semi-Permanent Hair Color, which comes in a Bright Red shade. It’s a great option if you like to transform and play with your look but aren’t ready to commit to flaming red strands long term. This ammonia- and peroxide-free color is essentially a conditioning hair mask and the pigment fades over time with repeated washes.

Dark & Lovely Fade Resist Crimson Moon Rich Conditioning Color

For a more permanent option, this shiny, fade-resistant hair color from Dark & Lovely lasts up to eight weeks. Suitable for all hair types, the formula is infused with argan oil and vitamin E to nourish your strands and combat dryness and breakage. If you’re looking to cover up gray hair, this rich, vibrant color is a great choice. Crimson Moon is a stunning deep maroon.

oVertone Red for Brown Hair Healthy Color Duo

Another semi-permanent option, oVertone is known for its coloring conditioners that can be used on dark hair without having to bleach it first. This true red color duo for brown hair makes DIYing the bold hair color trend a breeze. You can apply the product to wet or dry hair, let it sit for 10 to 15 minutes, rinse it out and voila — instant under the sea vibes! This set comes with the coloring conditioner and the daily conditioner for maintenance.

Lime Crime Unicorn Hair Full Coverage in Mystic Rose

Try a moody and romantic take on the red hair trend with a deep burgundy shade like the Lime Crime Unicorn Hair Full Coverage in Mystic Rose. We’re obsessed with this wine-hued semi-permanent hair color. This vivid color will vary in intensity and finish based on your natural color, but it can be used on hair ranging from platinum blonde to dark brown.