Beauty Q&A: Should I Be Using a Hair Toner?

As stated above, if you’re a blonde look for purple toners to neutralize brassy tones and enhance shine. Right now our favorite is the OLAPLEX No.4P Blonde Enhancer Toner Shampoo because it cleanses and repairs hair as it brightens the color.

How Often You Should Use Toner

It’s important to note that toning products shouldn’t be used on a daily or even weekly basis. You only need to apply them once your color starts to fade or turn brassy to extend the time between salon visits. “The need to use toner is really dependent on how quickly your color fades, which tends to vary from person to person,” says Gibson. It’s best to avoid using a toner for at least three weeks after your last salon appointment, unless your hair fades quicker. Washing hair more frequently — five times a week to every day — can cause your color to fade faster. 

Once using toner, the results should last about four to six weeks. Depending on how often you color your hair, you can either tone your hair again once it starts showing brassy tones, or you can visit your colorist for a revamp. Your colorist can also advise you on a personalized routine that’ll keep your hair color looking fresh and vibrant for as long as possible.