How Maia Alejandro Is Creating Clean Nail Polish for Your Wellbeing

Do you have a favorite shade of For Tmrw nail polish? 

We just won Allure’s Best of Beauty Award for the For Later nail polish shade. It’s my favorite. It’s a super creamy pink with a bit of beige and it looks good on everyone. It was very important to me that all of the shades look great on every skin tone, specifically shades like red that can get tricky with different skin tones. We recently launched three sheer shades to accentuate the natural shade of your nail bed. I like to think of these sheer polishes as athleisure for your nails and as a way for you to appreciate yourself and your natural beauty. It’s all about self-love.

Can you tell me about your work with the Sad Girls Club? 

Right now, we donate 5% of our net sales to the Sad Girls Club, which is a mental health organization for young women. The money we provide goes directly to Soul Sessions, which are virtual one on one or group therapy sessions for women that can’t afford it.

Do you have a self- care routine? How do you promote wellness throughout your everyday life?

I take a lot of baths. Sometimes I light candles and play calming music. I love binaural beats — they really help my brain relax. Also, meditation has changed my life. My advice for anyone trying to get into meditation is to find a time to do it each day. It doesn’t have to be a strict routine and you don’t have to beat yourself up about it, but try to set aside some time for yourself. I also like to journal. These practices help me stay grounded and give me a release so that I can go into each day with a clear mind.  

Do you have any advice — beauty or non beauty — for your younger self?

I would tell my younger self that it’s all going to be okay. And that you should trust your gut, it’ll never lead you wrong. Sometimes you don’t know it right away, but the answers are already within you. Even in moments when you don’t think you’re going to be okay, know that you always will be.