If you’ve been paying attention to recent hair color trends, it should come as no surprise to learn that red hair is absolutely having a moment this summer. Whether we have a certain famous fairytale mermaid to thank or people are just feeling especially bold with their hair color this year, fiery shades are all the rage. Every time we scroll through our Instagram feeds lately, we find ourselves seeing red — and since it’s such a great color for fall, we’re not expecting the trend to go anywhere anytime soon. If you’ve been thinking about changing up your look with a fun and fearless new hair color, consider this your sign to go red. Not sure where to start? Keep scrolling for our favorite at-home red hair dye kits.