How Do I Stop My Cream Eyeshadow From Creasing?

Cream Eyeshadow Tip #4: Apply and Set

Apply and Set

Now that the eye is prepped and your shadow is in hand, it’s time to apply the product. Make sure your hands are clean, so you avoid adding excess or unwanted oil to your lids. Glazer says she applies cream eyeshadow with her fingers sometimes, but she uses a brush when she’s looking for a higher pigment payoff. 

Once the shadow is in place, Glazer sets oily zones — like the fold of the eye — with a light touch of powder. “Use a super fluffy brush and move it like you’re dusting with a fan; it’ll disperse just the right amount,” she explains. “You don’t want to pack it on because then you’ll lose the translucent effect that the cream gives you.”

Touch Up Throughout the Day

Chances are, if you take the extra steps and prep your lids in the morning, your cream eyeshadow will hold up throughout the day. But if you’re going from day to night and need a little mid-afternoon refresh, Glazer has some tips. She warns against just patting in your product with your fingertip; you’ll just be mushing in oil and grease. Instead, reach for a Q-tip to apply your shadow. “The fluffiness of the Q-tip will act as an eyeshadow brush,” says Glazer. “Roll it over your lid — don’t wipe. The whirlpool motion creates energy between the oil, grease and product, so that you’re not just moving it around — you can actually do something with it.”