Beauty PI: Why You Should Use a Skinny Mascara Wand, According to a Cosmetic Developer

The Telescopic Mascara, for example, has an elastomeric brush, which means it’s molded and the bristles can grab onto the lashes like a comb. “It really lets you get to the root of the lashes, pull through the lash and deposit a really even coat,” says Light. 

Another benefit of the Telescopic wand in particular is its wiper, or the rubber stopper at the top of the tube that helps you dose out the proper amount of product. “Sometimes you use a mascara that churns out all of the product in the beginning of the lash, and then by the time you get to the end, you have nothing left,” says Light. The wiper of the Telescopic pretty much guarantees a consistent dosage of formula every time.

“In a moment of big brush mascaras, I think there’s going to be a big return to a smaller brush that can really get in there,” says Light, “It’s important to have something for everybody.”