What to Know About Freckles, From Why They Form to How to Fake Them

November 22, 2021
Jazmine A. Ortiz
By: Jazmine A. Ortiz | Makeup.com by L'Oréal
freckles makeup trend
Freck OG

How to Create Faux Freckles

The push for model inclusivity that has happened over recent years has certainly shined a light on freckled faces, so much so that those who aren’t born with them are creating the look with makeup. One brand making it easy is Freck Beauty, which launched the world's first freckle cosmetic, Freck OG. The longwear, universally flattering formula comes with a small, thin brush to create natural dots.


Even the freckle-blessed are participating in the trend. Full-coverage foundation can cover natural freckles, making makeup like this key to getting them back. “People are inspired by fun and interesting ways they can differentiate themselves rather than just blend in,” Remi, founder and CEO of Freck Beauty, explains. “They’re a great way to express yourself and get creative with your look! We’re seeing so many amazing styles that incorporate freckles (like the e-girl and cottagecore craze) that not only interest people who are into makeup, but also those who love a more natural look.”


How to Get the Faux Freckle Look

  • STEP 1:

    If you’re going glam, do all of your makeup as usual, including your base — freckle makeup should be the final touch.

  • STEP 2:

    Apply your faux freckles with Freck OG or Freck Noir (a formula made to complement darker skin tones) in a cluster of dots on one area of the face.

  • STEP 3:

    Lightly press the cluster of dots with your fingertip and tap out across your cheeks or wherever you want your faux freckles to appear.

Photography: Chaunte Vaughn, Associate Creative Director: Melissa San Vicente-Landestoy, Art Director: Hannah Packer, Associate Creative Producer: Becca Solovay, Associate Content Director: Sarah Ferguson, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Alexis Badiyi, Digital Tech: Paul Yem, Photo Assistant: Sam Kang, Model: Gerrell Hankton

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