Our Editors Are Feeling Fall Thanks to These 8 New Beauty Products

It’s a brand new month, which means that new products are making their way onto store websites and shelves and into our makeup bags. These are the products Makeup.com’s editors can’t live without this October.

Dawn, Executive Director

IT Cosmetics Confidence in a Serum Gloss

I’m back on team lipgloss after a 10-ish year hiatus, and this wildly hydrating, good-for-your-lips formula is my current favorite. The natural, sheer shades look good on everyone, the finish is shiny without being sticky, and the vitamin E and ceramides keep lips feeling soft long after the actual gloss has worn off. 

Alanna, Managing Editor

NYX Professional Makeup Zero to Brow Longwear Brow Gel

I like my brows pigmented and tamed, and I’ve been quite pleased with this brow gel for a few weeks now. It does a great job of filling in sparse areas and keeping hairs in place — not to mention it doesn’t dry down too cakey or heavy. Instead, it has a lightweight, pigmented finish that gives you just the right amount of definition.

Sidia The LIL BB’s Discovery Set

I’m a candle fiend when the weather gets cold — and I’ve been burning through this cute discovery set ever since. It comes with three cozy scents: Braless, with notes of soft spices and coconut cream, Wired with notes of oakmoss and sandalwood, and Soaked with notes of grapefruit and cedar. Lighting one of these up is a much needed self-care move in my beauty routine and they have the ability to instantly make my day more enjoyable.

Ariel, Editor

Giorgio Armani Beauty Lip Power Long-Lasting Matte Lipstick

When it comes to lipsticks, I can never resist a classic matte bullet. These are my most recent favorites — they have a velvety, smooth feel and come in a stunning array of colors. Unlike some matte lipsticks, this formula glides over lips easily and won’t accentuate any flakes or dryness as the weather cools down. They’re also water-resistant and infused with moisturizing jojoba oil. I’m partial to the shade 400, a bold, fire-engine red that remains vibrant and comfortable all day with minimal touch-ups. 

Caliray SoCal Superbloom Lip + Cheek Tint Soft Stain Blush

Lip and cheek tints have become a staple in my makeup bag this year, and this one stands out for its hydrating, semi-glossy finish and the subtle stain it leaves behind. I like to tap it on my lips and cheeks for a rosy, natural-looking flush that’s totally transfer-proof. The soft, chubby doe-foot applicator is not only fun to use, it’s super easy — just one or two dots on each cheek is usually enough for color that lasts all day. My favorite shade is Heat Wave, a sheer, vibrant peony pink. 

Jordan, Associate Editor

Giorgio Armani Beauty Luminous Silk Golden Glow Highlighter

This stunning golden highlighter from Giorgio Armani Beauty is going to be my key to faking a warm, glowy, sun-kissed complexion as the temperatures start to drop. Typically, I gravitate towards liquid and cream makeup, but this shimmery powder is so silky-soft. My favorite part? The adorable gold glitter compact. I can already tell this is going to be one of my go-to products for creating festive holiday looks.  

RMS Beauty Legendary Serum Lipstick

I love a bold lip during the fall and winter months, but find that a lot of super pigmented lipsticks can be too drying for me. That is, until I tried the new Legendary Serum Lipstick from one of my favorite makeup brands, RMS Beauty. Beautiful, buildable color meets eight hours of hydration with this innovative water-based lipstick. It feels comfortable, hydrating and unexpectedly cooling from the first swipe. I’m loving the Angela shade — it’s the perfect witchy, deep berry hue for fall.  

Kat, Social Media Editor

Lancôme Teint Idole Ultra Wear Care & Glow Concealer

If I could only use one makeup product forever, it would be a concealer. As someone with hyperpigmentation, I’m always looking for products that are able to conceal dark marks without looking cakey. Lancôme just dropped the Teint Idole Ultra Wear Care & Glow Concealer and it’s officially become one of my favorites for everyday use. Formulated with ceramides and peptides, this is a skin-loving formula that helps smooth and hydrate my skin while offering buildable medium coverage. I love that it’s able to conceal my dark marks without having to use a lot of product. It’s definitely a concealer that’s going to be in rotation for a while.