15 Gen Z Beauty Trends to Steal — No Matter What Generation You’re From

Faux Freckles

Freckles automatically give off a sun-kissed, youthful complexion, which is why those who don’t have them naturally are using makeup to create the effect. From eyebrow pencils to freckle pens, find our favorite products to create faux freckles here. 

Glossy Skin

Glossy skin is plump, hydrated and has a slight sheen to it that glistens when the light hits. Skincare-makeup hybrids like serum-infused face makeup will be your key to nailing the trend. Try the NYX Professional Makeup Bare With Me Concealer Serum and the Lancôme Teint Idole Ultra Wear Care & Glow Serum Foundation, which have hydrating properties.

Neutral, Glittery Lids

Lately, we’ve seen an influx of TikTokers icing out their lids with neutral glittery eyeshadows, like the Urban Decay 24/7 Moondust Glitter Eyeshadow in Space Cowboy. The taupe shade gives lids a sparkling, almost wet look that shines on any skin tone. Press the shadow onto your lid with your index finger or a flat brush for the most mesmerizing, disco ball-like finish.

Bleached Brows

Bleached brows let your eye makeup take center stage and instantly give your look an editorial spin. If you’re not ready to fully commit to the look, give these faux-bleaching tutorials a try first. 

Stained Lips

A lip stain gives your lips a sheer, blotted flush of color that lasts all day. It looks natural and rosy and totally erases the need for touch-ups. The L'Oréal Paris Rouge Signature Matte Lip Stain is one of our favorites.

Crystallized Eyes

Still can’t figure out how to blend your eyeshadow? Crystals, gems, pearls and other embellishments are how influencers and non-influencers alike are adding a little razzle dazzle to eyes. Go big and create an elaborate design, or keep it classic and add a single crystal on the inner corners of each eye.

W-Shaped Blush

When the W blush hack blew up on TikTok, it became our editors’ go-to blush method. It’s super easy — all you have to do is apply a blush of your choice in a W shape, starting at one temple, then brushing it along your cheeks and nose until you reach the other temple. This hack gives you a flushed, sun-kissed glow even in the middle of winter.

Graphic Eyeliner

You may have noticed that eyeliner is no longer restricted to upper lash lines. Intricate designs using liquid liner in different colors stretching across eyelids have become a fun way to be more expressive with your look. If you want to try graphic liner art yourself, get inspired here.