Is Makeup Baking Still a Thing in 2020?

The Case for Kissing Baking Goodbye

“I hate to be the bearer of bad news, but makeup baking is so yesterday. I never thought of myself as a baking fanatic to begin with because I could just never see myself incorporating it into my routine, and I still feel the same way to this day. I understand that baking gives you a more sculpted finish to your makeup, but I find that it actually makes me end up looking a little too harsh and cakey. And as someone with already very defined features, I don’t feel the technique is for me. Instead, I like to set with a light, loose powder like the RMS Beauty “Un” Powder, and I focus my contour on a very specific highlighting and bronzing technique, using the Maybelline New York Masterchrome Jelly Highlighter and the KOSAS Sun Show Bronzer. I’m able to mimic the *lewk* of the light catching all the high points of my faces without committing to the extra 15-minute baking process in my routine!” —Alanna, Associate Editor