One Step to Seriously Bold Lashes

Sometimes the smallest things can make the biggest impact. Take our lashes, with the right product eyes can go from bleh to BAM in seconds. How’s that for instant gratification? With Maybelline’s new Volum’ Express The Colossal Big Shot Mascara all you need is one swipe, and then get ready to watch the magic happen. But don’t just take our word for it, there are actual reasons that little bottle produces such massive lash results.

Reason 1: It coats and volumizes at the same time.

Gone are the days of applying endless coats of mascara until your lashes resemble baby tarantulas. Every lash, from the tiniest babies to the long and lush ones, all get a coat of formula from root to tip. Lashes are transformed with rich color and lifted to perfection.

Reason 2: It plumps with collagen.

Full, ridiculously lush lashes are now at your fingertips thanks to this patented, collagen-infused formula. Not only does it boost your lashes and keep them clump-free, but it also works to keep them soft and hydrated. It’s ophthalmologist tested and suitable for contact-lens wearers.

Reason 3: The wand is fully-loaded with bristles.

The wavy brush has five wells that are chock-full of bristles to hug your lashes so they get fully coated with picture-perfect volume. To get the most out of that one swipe, try wiggling the wand back and forth while you swipe it upwards — this will help to distribute the formula evenly.