The 35 Best Eye Makeup Products to Shop Now

An arsenal of eye makeup is an essential part of any good makeup collection. Unlike makeup for most other parts of your face, lots of different kinds of products go into crafting a total eye look. 

Sure, you might use lip liner, lipstick, and lip gloss all at the same time to achieve a perfect pout. But when it comes to eye makeup, you have to consider primer, under-eye concealer, eyeshadow, eyeliner and mascara. Then, there’s also your eyebrows to frame the look, and extras like false eyelashes or highlighter to make the inner corners of your eyes pop. And at the end of the day, you’ll also need a good, gentle makeup remover to wash it all off. 

Yeah, it’s a lot. That’s why we’ve made it easier for you by rounding up the best eye makeup products to round out your makeup collection in 2023. 

Best Mascaras

Lancôme Le 8 Hypnose Mascara

This innovative serum-infused mascara instantly boosts the volume of your lashes while also working to revitalize and strengthen them over time. It’s buildable, so you can go as natural or bold as you’d like. 

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara

With just one coat of the Superhero Elastic Stretch Volumizing and Lengthening Mascara, your eyelashes will be transformed. The Power Brush lifts and separates your lashes to create the appearance of a fuller lash line.

YSL Beauty Lash Clash Extreme Volume Mascara

The inky black finish of the Lash Clash Extreme Volume Mascara brings the drama. With this long-lasting formula, your eyelashes are guaranteed to look gorgeous and smudge-free all day long.  

Maybelline New York Lash Sensational Sky High Mascara

This waterproof mascara is our favorite drugstore pick for volumizing, lengthening formula that actually works. The signature flex brush ensures that you’ll evenly coat every single lash for the most impactful effect. 

Ami Colé Lash-Amplifying Mascara

Made with 87% natural ingredients like shea butter and jojoba oil, this mascara softens and conditions your lashes while you’re wearing it. It’s flexible and goes on smoothly, so you won’t have to worry about clumping or flakes.

Best False Eyelashes

NYX Professional Makeup Jumbo Lash! Vegan False Lashes

If you swear by false eyelashes over mascara, allow us to introduce you to the Jumbo Lash! Vegan False Lashes. As the name suggests, these lashes bring the length and drama. They’re easy to apply and easy to remove with a two-in-one liner and lash adhesive.    

Best Eyeliners

Lancôme Idole Liner

This velvety liquid liner has a felt tip applicator for unbeatable precision. It easily glides across your lid, allowing even eye makeup newbies to create bold winged and cat-eye looks like a pro.

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil

The 24/7 Glide-On Waterproof Eyeliner Pencil is iconic for a reason. The creamy, buttery consistency makes application a breeze. Plus, it comes in dozens of highly pigmented colors with finishes ranging from matte to glitter. 

L’Oréal Paris Infallible Pro-Last Waterproof Eyeliner Pencil

Reach for the Infallible Pro-Last Waterproof Eyeliner Pencil when you want an eyeliner that will stay put throughout your entire work day or night out. It delivers vivid, smudge-proof color that lasts up to 24 hours.

Valentino Beauty Twin Liner Eyeliner

This double-sided liner has a precision felt tip, semi-matte liquid liner on one end and a retractable gel liner on the other. Because of this versatility, it’s the perfect eyeliner to pack on a trip — or just keep in your purse for everyday on-the-go use.     

Maybelline New York TattooStudio Sharpenable Longwear Eyeliner

The TattooStudio Sharpenable Longwear Eyeliner is a gel pencil that comes in tons of different colors. Our favorites are the endlessly wearable Bold Brown for daily use and the super fun Sparkling Silver for party-ready lids.

Pat McGrath Labs Legendary Wear Velvet Kohl Eyeliner

Get a smudgy, sultry, high-drama look with the Legendary Wear Velvet Kohl Eyeliner in Xtreme Black. We love that this product comes with a convenient detachable sharpener. 

Best Eyeshadow Palettes

NYX Professional Makeup Ultimate Edit Petite Eyeshadow Palette

This pocket-sized mini palette contains six essential hues. We recommend the Warm Neutrals palette with earthy brown and red shades that work for both day and night. 

Urban Decay Naked x Robin Eisenberg Eyeshadow Palette

A collaboration with LA-based artist Robin Eisenberg, this celestial palette stands out from other ones in the Naked line thanks to its shimmery blues, greens and purples inspired by outer space. Not to mention the groovy packaging is basically a work of art that deserves to be displayed on your vanity.   

Maybelline New York Shadow Blocks Eyeshadow Palette

We’re obsessed with the playful purples colors in this Shadow Blocks Eyeshadow Palette. The best part? This travel-friendly stacked palette is compact and easy to toss in your bag for touch-ups. 

Huda Beauty Wild Obsessions Eyeshadow Palette

This fierce eyeshadow palette is our go-to option when getting ready for a night out on the town. Blue and green eyeshadows are everywhere right now, and we adore these glam metallics for a retro take on the trend. 

Patrick Ta Major Dimension II Rose Eyeshadow Palette

The Major Dimension II Rose Eyeshadow Palette is all about variety. There are two cream-based shadows and 10 powder shadows in a range of matte, satin and pearlescent finishes. 

Best Eyeshadow

Valentino Beauty Dreamdust Glitter Eyeshadow

This dazzling glitter eyeshadow comes in gorgeous, highly wearable shades of silver, rose gold, emerald green and denim blue. Reflective glitter mixed into a transparent cream base means you won’t have to deal with messy fallout. 

Giorgio Armani Beauty Eye Tint Liquid Eyeshadow

With its innovative water-infused formula, the Eye Tint Liquid Eyeshadow feels lightweight and creamy on your eyelids. The buildable color means you can customize this shadow to create any eye makeup looks your heart desires.

Juvia’s Place Culture Duochrome Liquid Eyeshadow

Make your eyes pop with the iridescent Culture Duochrome Liquid Eyeshadow. The formula combines glitter and pearls for an intense, mesmerizing chrome effect. It also feels hydrating on your eyelids — a major plus since glitter shadows can sometimes feel drying.   

Thrive Causemetics Brilliant Eye Brightener

Use this shimmery Brilliant Eye Brightener in the inner corners of your eyes to give them that fresh, wide awake look. The bolder colors, like the sky blue and baby pink options, work as a pretty, sheer wash shadow, too.   

Beauty Pie Wondercolour Longwear Cream Shadow Stick

With its creamy, blendable consistency, you can wear the Wondercolour Longwear Cream Shadow Stick for up to eight hours without working about creasing, flaking or fading. You can use it as a shadow or a liner. 

Best Eyebrow Products

L’Oréal Paris Unbelieva-Brow Longwear Waterproof Brow Gel

When it comes to eyebrow products, we’re all about gels, especially when we don’t have the time or patience to precisely fill in their brows with a pencil. The Unbelieva-Brow Longwear Waterproof Brow Gel makes getting thicker, natural-looking brows a breeze.

Maybelline New York TattooStudio Tinted Waterproof Eyebrow Gel

Believe it or not, the TattooStudio Tinted Waterproof Eyebrow Gel will actually last for days on your brows without budging. It doesn’t get more hassle-free than that. It comes with a sculpting tip applicator to fill in and shape your brows, and a spoolie brush to blend them.

Glossier Boy Brow

This cult-favorite brow wax makes your eyebrows look fuller and holds them in place without giving them a stiff or flakey feel. If you prefer more natural-looking makeup, you’ll love the fluffy look this gives your brows.   

Trio Beauty Butterfly Brow Lifting Wax

The Butterfly Brow Lifting Wax thickens your natural brows and dries clear for a subtle but stunning effect. It comes with an applicator brush and comb to make sure each individual brow hair gets a boost. 

Best Under-Eye Concealers

YSL Beauty All Hours Concealer

The All Hours Concealer is full coverage but not cakey. It effectively erases dark circles, bags and hyperpigmentation under your eyes without settling in fine lines or wrinkles.

Kosas Revealer Concealer

This super creamy concealer combines makeup and skincare for a medium coverage product that also acts as an eye cream and spot treatment. It’s packed with peptides and hyaluronic acid to make your skin appear plumper and more radiant.

Giorgio Armani Beauty Luminous Silk Concealer

Give the skin under your eyes an airbrushed finish with the blurring Luminous Silk Concealer. This is a medium coverage concealer that minimizes the appearance of dark circles and fine lines.

Best Eye Primers

Urban Decay Eyeshadow Primer Potion

If you’re not priming your eyelids before applying eyeshadow, you are at risk of creasing or fading throughout the day. We use the customer-favorite Eyeshadow Primer Potion as a base for all of our most elaborate eye makeup looks.  

e.l.f. Cosmetics Shadow Lock Eyelid Primer

Prep your eyes for eyeshadow application with this sheer primer. It’s lightweight and easy to use, but most importantly, it will guarantee a more vibrant, longer-lasting shadow look.

Best Eye Makeup Removers

CeraVe Comforting Eye Makeup Remover

Not only does this eye makeup remover not irritate the skin around your eyes, but it actually works to soothe it. It removes makeup gently — including longwear and waterproof products — while helping maintain the skin’s protective barrier with hyaluronic acid and ceramides.

La Roche-Posay Micellar Water Ultra

This micellar water is actually a no-rinse cleanser that you can use to remove all of your makeup at the end of the day, including your eye makeup. To use it, apply some product to a cotton round and wipe it across your eyes. 

Garnier SkinActive Micellar Eye Makeup Remover Pads

We always pack the Micellar Eye Makeup Remover Pads when we travel because with these infused cotton pads, you never have to worry about makeup remover spilling in your luggage. They instantly remove even the most stubborn eye makeup with a gentle swipe.

Design: Juliana Campisi