The Heart Shaped IT Cosmetics Brush Is Back — And It’s For A Good Cause

This limited edition release will be available at Ulta beginning September 30th (although a few have already been spotted in the wild) and are $30 each. The brush features a chrome pink head, a clear, heart-filed handle and the signature Heavenly Luxe bristles that make it a must have for your collection. When it comes to makeup application the brush is versatile, and can be used to apply powder, cream and liquid products. It’s perfect for delivering that flawless, airbrushed finish and is so soft it feels like a little love letter to your skin.

Pick it up on your next Ulta visit to grab it before it’s gone, all while supporting the cause to defeat breast cancer once and for all.