IT Cosmetics is Celebrating Ulta’s NYC Opening With Free Foundation Brushes

Mark your calendars now because November 18 is a day you don’t want to miss out on.

If you’re looking for makeup products that are going to affect you on a personal level, IT Cosmetics is the brand for you. They’ve taught us that we deserve products that make us feel our most confident and a mascara that makes our lashes look better than faux ones.

One of their most recent lines of products, in particular, is designed to combat all of your beauty woes — a few standouts being the Bye Bye Redness Redness Erasing Corrective Powder, Bye Bye Breakout Treatment Concealer for oily and acne prone skin and Bye Bye Lines Foundation to conceal lines and imperfections. Outside of the Bye Bye collection are some of our ultimate IT Cosmetics fave, like the super-volumizing Superhero Mascara, skin-perfecting CC Cream and their ulta-quality brushes.

To celebrate the new home of the IT Cosmetics Beauty Problems Solved line in Ulta Beauty’s first Manhattan store, the brand is giving away 100 Airbrush Blurring Foundation Brushes #101 to the first 100 guests. The exclusive event will take place from 10 a.m. to 6 p.m., so we recommend getting there extra early to get your hands on one of IT’s most popular brushes.

And if you spend $50, you’ll get a free beauty service and a gift. Could it be another foundation brush? Foundation to go with your new brush? We need to know.