Made in Japan: Everything You Need to Know About the Igari Blush Trend

When it comes to blush, you’ve most likely got it down: sweep your desired shade on the apples on your cheeks for a just-pinched look — right? Or maybe you place it on your contour like I do. Either way, you’ve probably never considered placing it underneath your eyes where your concealer would typically be. This style of blush is called Igari, named after Shinobu Igari, a japanese makeup artist who created the technique.

Getting this look is actually pretty simple. “Add the most pigment on the apples of the cheeks, and get up close to the lower lids if possible. It’s best to not add any highlight or contour,” says Georgia Sakurai of Shu Uemura, a leading Japanese makeup brand. The key to nailing this look is placement and picking the right products. Georgia recommends the Shu Uemura Glow On Powder in Soft Rose — a cherry blossom pink color perfect for getting that “frost-bitten” look on fair skin tones.

Ready to try it? Watch the tutorial ahead:

If you want something a little more subtle, try adapting the Igari style like Desi Perkins does in her no-foundation makeup video: