10 Best New Products From IT Cosmetics

This revolutionary full-coverage drying lotion/concealer is made for those with acne-prone and oily skin.

A drop of this hydrating foundation goes a long way. Magically, it makes fine lines look temporarily blurred.

A timeless IT Cosmetics bestseller is their Bye Bye Pores Finishing Airbrush Powder. This brightening blush offers the same blurring, airbrushed benefits – but in a blush!

Another addition to the Bye Bye Pores line is this glowy (yet natural) illuminating powder. You won’t get glitter or shimmer, but you will get a natural-looking brightness.

This concealer can be used wherever you need coverage. Blend it around your eyes, nose and lips to conceal imperfections.

This cleansing serum removes makeup like nothing else. Massage into skin for thirty seconds every morning and evening, and then rinse everything away.

This waterproof powder gives both thin and thick eyebrows the extra volume they need. It can (magically) transform to all hair colors based on the pressure applied during application.

With a name like that, you know it’s gotta’ be good. This moisturizer is great for all skin types, and it contains skin-loving ingredients for hydration and added benefits. Add this moisturizer to your morning and evening skincare routine.

Behold – the magic wand you’ve always dreamed about. This corrector/concealer/brightener can be applied to any areas of your face that you want to look youthful and bright. Wear on bare skin or over your favorite foundation.

Fans of the life-changing IT Superhero Mascara will be very excited to learn that there’s officially an eyeliner counterpart. The new liquid liner brush lets you effortlessly create a thin line for a simple, everyday look or a thick line for a bold cat eye.