Must-Try Products From 15 BIPOC Beauty Brands
January 24, 2022
Black-Owned
1 / 15
Black-Owned
Danessa Myricks Beauty
Known for innovative multi-use products, this makeup artist-founded brand created magic with Colorfix. The little tubes of creamy, liquid pigments come in shimmering, foiled, matte and glossy finishes and an extensive range of colors. They can be used on any area of the face and once applied, they don’t budge.
Black-Owned
2 / 15
Black-Owned
Pat McGrath Labs
We’ll bet that you’re familiar with the brand's iconic (and very pricey) eyeshadow palettes, but the Skin Fetish: Sublime Perfection Blurring Under-Eye Powder is a hidden gem. Formulated specifically for the under-eye area, it’s extremely lightweight and blurs the area like most setting powders could only hope to.
Black-Owned
3 / 15
Black-Owned
LYS Beauty
The first ever Black-owned, clean brand at Sephora absolutely knocked it out of the park with the Triple Fix Serum Foundation. The liquidy, serum-like formula blends into the skin with minimal effort, and it has a radiant finish that doesn’t get greasy looking throughout the day.
Black-Owned
4 / 15
Black-Owned
Briogeo
If you’re a fan of the brand’s popular deep conditioning mask and your hair is in need of even more repair, give the new Don’t Despair, Repair™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment a go. It’s formulated with rice water protein for its strengthening benefits, and it works on all hair types to improve the look and feel of the hair.
AAPI-Owned
5 / 15
AAPI-Owned
EM Cosmetics
Choosing one product to recommend from this brand is no easy feat, but the So Soft Multi Faceplay Bronze + Sculpt is unbeatable when it comes to cream bronzing and contouring products. The formula is richly pigmented and incredibly creamy making it blend into the skin like butter, and the undertones of the shades create an authentic-looking bronze and sculpt.
AAPI-Owned
6 / 15
AAPI-Owned
Phytosurgence
If you love wearing cream eyeshadow but you find that it creases or isn’t long lasting, you must try the Flash Florescence Cream Shadows. The formula comes in a variety of shades, and once blended onto the eyelids, it remains in perfect condition until you’re ready to remove it.
AAPI-Owned
7 / 15
AAPI-Owned
Patrick Ta Beauty
It’s easy to understand why the Major Beauty Headlines Double-Take Cream & Powder Blush has sold out several times. The cream and powder duos come in stunning shades 一 and both formulas are easy to blend, longwearing and perfect for adding a pop of color and definition to the cheeks.
AAPI-Owned
8 / 15
AAPI-Owned
Tower 28 Beauty
The ShineOn Lip Jelly didn’t go viral on TikTok for nothing. The jelly-like gloss comes in both nude and ultra-bright hues, and the formulation is easily one of the shiniest, most comfortable lip glosses on the market.
AAPI-Owned
9 / 15
AAPI-Owned
SKYLAR
If you’re new to the brand, start out with their Pink Canyon Eau De Parfum. With notes of juicy grapefruit, pink salt, cedar and musk, it’s an addictive bright fragrance with the perfect balance of fruitiness and freshness.
AAPI-Owned
10 / 15
AAPI-Owned
Ellis Brooklyn
You can’t go wrong with any of their fragrances, but the SUPER AMBER Eau De Parfum is perfect if you’re looking for a warm fragrance that isn’t heavy or overpowering. It has notes of
amber, vanilla, cedarwood and musk which create a well-balanced scent that’s warm and addictive.
Latinx-Owned
11 / 15
Latinx-Owned
Artist Couture
You probably already have a neutral eyeshadow palette (or ten) in your makeup collection, but the Supreme Nudes Palette is special. It’s made up of 12 matte and shimmery shades in neutral tones with extremely unique undertones that are flattering on a wide range of complexions.
Latinx-Owned
12 / 15
Latinx-Owned
Beautyblender
The brand is known for their iconic makeup sponge that blends in foundation like nothing else, but don’t underestimate the makeup in the line. The BOUNCE Always On Radiant Skin Tint is a liquidy skin tint that provides buildable, medium-coverage with a skin-like finish. Plus, it’s formulated with niacinamide and hyaluronic acid to keep the skin hydrated and bright.
Latinx-Owned
13 / 15
Latinx-Owned
Ere Perez
Blush has arguably been the most popular makeup item recently, and the Carrot Colour Pots from Ere Perez deserve more love. These little blush pots are filled with a richly pigmented, dewy formula that blends into the skin with ease. They come in several bold and neutral shades, and they can also be swiped onto the lips for a monochromatic look.
Latinx-Owned
14 / 15
Latinx-Owned
Sigma Beauty
The brand’s YouTube popularity is totally justified 一 their wide variety of high quality brushes is hard to compete with. The Complexion Air Brush Set is a great trio to have in your collection because it blends and buffs cream products with ease and makes them appear diffused and airbrushed on the skin.
Latinx-Owned
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Latinx-Owned
Rare Beauty
Finding a mascara that does it all 一 separate, volumize and lengthen 一 isn’t an easy feat, but the Perfect Strokes Universal Volumizing Mascara checks every box and then some. In addition to making the lashes look incredibly defined, it doesn’t flake or smudge while wearing it.
Design: Juliana Campisi
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