The Maybelline Brave Together Initiative Supports Those Struggling With Mental Health

If you’re looking for real-time confidential counseling, Maybelline has you covered, too. It also recently launched a co-branded text line with the Crisis Text Line to provide free access to counseling. Just text “TOGETHER” to 741741 and you’ll be connected with a trained specialist. As a long-term effort, Maybelline will be working in collaboration with Kathleen Pike, the director of the Center for Global Mental Health at Columbia University, to compile a global report on anxiety and depression in Gen Z women.

While online resources are available now (go check them out here!), the drugstore-favorite brand will be formally launching the initiative on October 10, 2020, which is World Mental Health Day, with a free, virtual panel hosted in partnership with the Lower East Side Girls Club and I Weigh. The free one-hour panel, which features keynote speaker Jameela Jamil, will take place on Saturday, October 10 at 1pm EST (register here!). You can also join the conversation on Instagram by tagging @Maybelline and using #BraveTogether.