6 Makeup Products That Are on Their Way to Becoming Cult Classics, According to MUAs
February 03, 2021
There are two things that all cult classic makeup products have in common. For starters, makeup artists and consumers alike swear by them. And second, they’re the type of product that you buy over and over again, no matter what new and exciting formulas hit shelves. Maybelline’s Great Lash Mascara and the Urban Decay Naked Palette have already cemented their cult-favorite status, so what products are poised to join the ranks? We asked a few of our favorite pro makeup artists to find out.
NYX Professional Makeup Lift & Snatch Brow Tint Pen
“One product that is new to me but I can see being a game changer is the NYX Lift & Snatch Brow Pen. It takes your brow game to the next level — seriously! If you love full, fluffy brows then you will become obsessed with this product. The tiny tip allows you to sketch little hair-like strokes. Also, I don't see fluffy brows going out of style anytime soon. — Jonet Williamson
Maybelline New York SuperStay Matte Ink Liquid Lipstick
“They stay on literally all day and come in a zillion colors. Red carpet? Perfect. Your everyday life? Same. Every artist I know secretly (and not so secretly!) loves these.” — Mary Irwin
“They were a smash hit in the 2000s and I see so many people bringing them back. You can't go wrong with Juicy Tubes to give you that iconic gloss lip! — Kasey Spickard
L'Oréal Paris Air Volume Mega Mascara
“I loved it instantly upon my first use. The brush, the formula and the finish are perfect for most of the makeup I do. And the formula really doesn't weigh down lashes so the curling you do before application actually stays.” — Gabriel Almodovar
Maybelline New York Lifter Gloss
“This has quickly become a must-have in makeup bags! The packaging is gorgeous and the gloss gives you a super full-looking pout. I've started carrying the full range in my kit.” — Kasey Spickard
“I’m perpetually obsessed with Viseart eyeshadows — they’re just the best! The colors are global, the pigment quality is insane, and they last forever. The Neutral Mattes Palette is in literally every makeup artist’s kit that I know, but it should also be in every consumers’ kit too. They’re the best on the market.” — Mary Irwin
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