It’s Impossible to Strike Out With the Maybelline Color Strike Cream-to-Powder Eyeshadow Pen

August 18, 2020
Samantha Holender
By: Samantha Holender | Makeup.com by L'Oréal

Samantha, Assistant Editor 

Shade: Spark

I’m a one-and-done kind of girl when it comes to eyeshadow. I don’t have the patience to deal with all the building and blending that comes along with palettes. I was thrilled with the convenience and color impact of this eyeshadow pen. With just a little twist in the tube, I’m able to literally color this shimmery rose gold shade onto my lids. The cream-to-powder formula is such a great consistency, too. I’m able to blend it out with my fingers upon application and still get the benefit of a crease-resistant powder. Plus, the pen top is perfect for adding a little color under my lower lash line. 


person wearing Maybelline New York Color Strike Cream-to-Powder Eyeshadow Pen in Spark

Sarah, Senior Editor 

Shade: Rally

I’ve always been lazy with eyeshadow. Before I started social distancing due to COVID-19, my everyday eye look consisted of a simple swipe of bronzer on my lids — I don’t have much patience for blending or creating elaborate cut creases — and now I rarely even bother with it at all. So when I first received the Color Strike Eyeshadow Pen, I wasn’t sure it would fit into my lazy-girl routine. I’m here to tell you that I was oh-so-wrong. The cream-to-powder formula glides across eyelids leaving behind even, pigmented color in just one pass. The pointed tip makes it beyond easy to deposit color exactly where you want it — I’ve even been using it to line my eyes on days I don’t want a full look, and even with my subpar eyeliner skills, the result is perfect every time. I’m especially in love with the shade Rally, a metallic copper that makes my green eyes seriously pop. I think I forgot how much I actually do love eyeshadow until this little easy-to-use pen came into my life. 


person wearing Maybelline New York Color Strike Cream-to-Powder Eyeshadow Pen in Rally

Alanna, Associate Editor 

Shade: Flash

Gold sparkle is not my first choice of eyeshadow, but when I came across this new formula in Flash, something about it made me want to take the leap. The formula is nothing like any shadow I’ve ever used before; it easily swipes on with the doe-foot applicator and gives off the softest, sparkling gold finish. I didn’t find it to be too chunky or glittery — in fact, it was rather lightweight and reflective. I popped this onto my lids and then added my signature black cat eye for a crisp look with a touch of sparkle. I was not disappointed in the slightest!


person wearing Maybelline New York Color Strike Cream-to-Powder Eyeshadow Pen in Flash

Genesis, Assistant Editor 

Shade: Chase

I hardly wear eyeshadow, but when I do I try to make application as easy as possible. I’m talking one color on my entire lid, use my fingers to blend and call it a day. What I love about these new cream-to-powder pens is that they are so easy. The pen applicator makes swiping on pigment effortless — no fingers necessary. I also love how intensely pigmented yet super blendable it is. So if I want to tone it down or up, the choice is mine. The shade Chase is a matte brown that’s super natural and perfect for everyday wear. 


person wearing Maybelline New York Color Strike Cream-to-Powder Eyeshadow Pen in Chase
Image: Alanna Martine Kilkeary

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