Our Editors Are Obsessed With the New L’Oréal Paris Colour Riche Intense Volume Matte Lipsticks — Here’s Why

February 07, 2023
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
editors wearing the loreal paris colour riche volume matte lipstick in poloroid pictures collaged onto a bright red and pink background
alanna wearing the L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Wood Nonchalant

Ariel, Editor

L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Rouge Determination

Whenever I wear a bright lip, I almost always reach for a matte, fire-engine red. Le Rouge Determination is one of my new go-to shades. It’s bold, highly pigmented and easy to apply with or without a lip pencil, thanks to the ultra-slim tube. The matte finish hugs my lips and lasts comfortably — there’s no dry, tight feeling that makes me want to wipe it off mid-day.

ariel wearing the L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Rouge Determination

Jordan, Associate Editor

L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Mauve Indomptable

When it comes to my winter makeup vibe, I cannot get enough matte lipstick. Glossy lips are pretty, sure, but few things bother me as much as my hair getting stuck to my lips on a windy winter day. That’s why I’ve been living in the Colour Riche Intense Volume Matte Lipstick. I love that the super-pigmented formula actually lasts — without drying out my lips like some other matte lippies on the market. My favorite shade is Le Mauve Indomptable, a pale pink with lilac undertones. The romantic rosy hue is perfect for Valentine’s Day. 

jordan wearing the L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Mauve Indomptable

Kat, Social Media Editor

L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Plum Dominant 

When it comes to lipstick, I have a couple non-negotiables:  it has to be pigmented enough to cover my two-toned lips, and it has to be comfortable. This lipstick gives me the best of both worlds. Trying it on for the first time, I found that it glided on smoothly and had a velvety, powder-soft texture on my lips. While I typically reach for pinky-nudes or reds for Valentine’s Day, I think this plum shade is such a nice switch up from what I typically wear. It’s also the perfect shade for winter, so this is definitely going to be a shade I reapply throughout the season.

kat wearing the L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Plum Dominant

Sarah, Visual Designer

L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Rouge Avant-Garde

It has been a while since I reached for a matte lipstick. For years now, I have gravitated towards a simple, everyday clear gloss look. The matte lipstick I’ve tried in the past has left my lips feeling dry and cracked. However, I'm having the opposite experience with this matte lipstick formula. At first swipe, I was instantly amazed by the buttery smoothness of the application. This classic red shade is highly pigmented, so much so that I decided to use the L'Oreal Paris Infallible Never Fail Eyeliner to line my lips giving it a more subtle ombre appearance. The color payoff for this lipstick is amazing! The slim applicator made it super easy to achieve a clean and precise application. I can see myself grabbing this lipstick instead of my gloss on days I want to go for a bolder look.

sarah L’Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Rouge Avant-Garde
Photos: Alanna Martine Kilkeary, Ariel Wodarcyk, Jordan Julian, Kat Pierre, Sarah Duvivier; Design: Juliana Campisi

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