10 Buzzy Mascara Launches That Will Take Your Lashes to the Next Level

January 31, 2022

By: Mary Honkus | Makeup.com by L'Oréal

We may only be a month into 2022, but we’re already claiming it as the year of mascara. The new year presented a ton of buzzy mascara launches — but what sets these apart from mascaras of yesteryear are the innovative formulations. From ultra-nourishing formulas that condition and strengthen lashes to environmentally-friendly, clean options, find 10 new mascaras that you don’t want to miss out on this year.

1 / 10

YSL Beauty Lash Clash Extreme Volume Mascara

For dramatic, attention-grabbing lashes look no further than this couture mascara from YSL. The unique double-conical brush coats even the shortest lashes with a nourishing, luxe formula that can increase volume by 200% resulting in a fluffy, fan-like effect.

2 / 10

Urban Decay Wild Lash Mascara

This plant-powered, clean mascara utilizes the power of avocado and sunflower oils and colza flowers to moisturize and boost lash volume. One swipe instantly volumizes, lengthens and lifts creating an impressive, smudge-proof effect that lasts for up to 16 hours.

3 / 10

Maybelline New York Volum’ Express Colossal Curl Bounce Mascara

Straight lashes, who? Get long-lasting lift and volume with this wallet-friendly mascara. Together the Curl ’N’ Bounce brush and the Memory-Curl formula separate and curl every lash to give you bouncy, flake-proof lashes for up to 24 hours. Best of all it’s less than $10.

4 / 10

L’Oréal Paris Voluminous Noir Balm Mascara

If you have brittle lashes, this mascara is a great option because it conditions and strengthens them with each wear. The balmy, clean formula lengthens, lifts and volumizes every lash to create a subtle glam look that is perfect for everyday wear.

5 / 10

IT Cosmetics Hello Lashes+ Volumizing Mascara with Lash Serum

Infused with argan oil, biotin and jojoba oil, this mascara also works as a lash serum to help nourish and promote growth. On top of the conditioning benefits, it provides instant length and volume, plus, the easily removable formula gently washes away with water so you don’t have to tug or worry about serious lash loss.

6 / 10

Revolution Beauty Makeup Revolution 5D Lash Pow Mascara

Want the look of fake lashes without the application process? Then this mascara is for you. The high-intensity formula is designed to add major length and thickness so your real lashes look like falsies with just a few coats.

7 / 10

Physicians Formula Mineral Wear Diamond Mascara in Black Diamond

Shine bright like a diamond — literally — with this mascara. Created with peptides, mineral water and vitamin E to strengthen, and lustrous diamond dust for an extra glimmer, the formula lengthens, lifts and separates lashes for an eye-opening effect.

8 / 10

r.e.m. Beauty Flourishing Lengthening Mascara

One swipe of this clean mascara will take your lashes to the next level — just like magic. Bamboo extract, tahitian micro algae and nourishing fruit extracts work together to condition lashes and provide weightless length without any flaking or smudging.

9 / 10

Catrice Cosmetics Glam & Doll Easy Wash Off Power Hold Volume Mascara

Staying power and easy removal rarely go hand in hand with mascaras, but Catrice Cosmetics created a formula that seamlessly does both. The no-smudge mascara creates lift and length that lasts for 24 hours, and conveniently washes off with just a bit of water at the end of the day — no makeup remover required.

10 / 10

Sephora Collection Big By Definition Mascara

Big, bold, clump-free lashes are just a few swipes away when using this buildable mascara. The multidimensional brush separates and defines each individual lash to create a larger-than-life, volumized effect.

Photo: Matthew Kelly