Why the L’Oréal Paris Air Volume Mega Mascara Is Unlike Anything You’ve Ever Tried

Air Volume Mega Mascara is nothing like any other mascara you’ve tried before, thanks to its air-injected formula that works to inflate and lift lashes like a hot air balloon. It feels completely weightless during application and wear, and it curls each lash for a “floating” effect. As if that wasn’t enough, the new whipped formula is also hypoallergenic, smudge- and flake-resistant, and in a consumer study, 84% of testers revealed that the volume really does feel “as light as air.” 

Air Volume comes in three shades: Blackest Black, Black and Black Brown that deliver different levels and colors of pigment to mix and match with your makeup. There’s also a waterproof version that is just as lightweight as the washable format.

The mascara campaign stars the new L’Oréal Paris spokeswoman Katherine Langford, of 13 Reasons Why. She shows off her puffed-up lashes in the teaser here: