do

THE BLOGETTE set

This charming blog is like a concierge of little pleasures »

Armani LASTING SILK UV_COMPACT

BEAUTY haul

Giorgio Armani's powder foundation is a smooth operator »

MP3

VIDEO of the week

Michelle Phan shows you how to be naturally luminous »

MEET the editor

VICTORIA KIRBY

Welcome to makeup.com! I’m the editor of the site, and I’ve been part of the beauty world for over 10 years (formerly as a beauty editor at Harper’s Bazaar and Allure). I’ll be bringing you the latest product news, tips and tricks from top MUAs, links to the best beauty blogs and vlogs, and much more. I look forward to hearing from all of you.

THE blog


’80s Makeup Commercials: They Just Don’t Make ‘Em Like They Used To

It’s Wednesday, which means it’s time for some midweek comedy relief. While perusing YouTube looking for vlogger videos, I stumbled across the above Maybelline Moisture Whip Lipstick commercial from 1984 starring Lynda Carter, who played Wonder Woman in the hit TV show of the same name (translation: she was the Sarah Jessica Parker of her time). My first reaction when this video started playing was, Is this a makeup commercial or the introduction to an adult video? The aggressively suggestive language makes even today’s Victoria’s Secret ads seem tame in comparison! In fact, this commercial seems more geared more toward men than women. Because the idea of wearing a full face of makeup while swimming in a pool is not something any girl would contemplate, now or back then.

This awesomely ’80s discovery prompted me to dig around for more commercial gems from the era, the best of which I’ve posted after the jump. ’80s makeup ads were overdramatic, cheesy, and unintentionally hilarious—but boy, did they try hard not to be.

Continue reading »

Bookmark and Share

1 comment Tags: , , , , , ,