Kendall Jenner Joins the L’Oréal Paris Family as the New Face of Makeup

Kendall Jenner has played many different roles over the years, from model and muse to tequila entrepreneur and reality TV star. Now, she’s stepping into a new one — global brand ambassador for L’Oréal Paris. Starting in September, Jenner will be the lead of the brand’s iconic makeup campaigns.

“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,” said Jenner in a statement. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”

The exciting partnership marks an opportunity for Jenner to be a role model for her generation and generations to come. We can’t wait to see her first campaign with the brand, but in the meantime, we’re celebrating the news by shopping the model’s favorite L’Oréal Paris products, including the original Telescopic Mascara, the Infallible Fresh Wear 24HR Foundation and the new Infallible Matte Resistance Liquid Lipstick.